The Alberta Teachers Association (ATA) is promoting the value of public education this fall through a mass media and social media campaign launching on October 4.
The campaign uses an amusing, light-hearted approach to cleverly communicate education’s important role in the future of Alberta.
Led by a television spot that humorously highlights how today’s schools are preparing tomorrow’s citizens, the campaign features outdoor and online advertisements that direct viewers to the website and the social media campaign at myalbertaschool.ca.
The website, which is supported by a Facebook page and Twitter account, invites Albertans to submit creative and compelling submissions about Alberta schools. Teachers, students, parents and alumni are invited to share a piece of writing, poetry, art, song, photo, video or other project that explains “Why I love my Alberta school!”
Creators of the top five submissions will receive fantastic prizes such as $250 gift certificates for books or technology, a catered luncheon for the top class submission or an Apple iPad for the top individual submission. Albertans will then have the chance to vote on the top five pieces to determine which school will win a $5,000 School Enhancement Bursary.
The 30-second television spots will run on CTV, Global, City TV, CBC and Access. Online messages will appear on calgaryherald.com, edmontonjournal.com, theweathernetwork.com, NYTimes.com and others. Outdoor advertisements will be placed in most major towns and cities in Alberta. Although the advertising campaign runs until early December, the deadline for submissions to the myalbertaschool.ca contest is November 17, 2010. Voting for the finalists will be open from November 22 to December 3, 2010.