Are you an education blogger?
Do you help online colleges and universities prey on underprepared students by clawing their way to the top of search engine results by linking to their websites?
Are you sure you don't?
Here are two ways unsuspecting bloggers are made accomplices in preying on others for online colleges and universities.
First, be informed. I'm all for sharing but this is about privatization and profits. Second, ignore them and never link to them. Third, write a post of your own about all this to get the word out.
For a more detailed look at all this be sure to take a look at Dan Meyer's post Stop Linking to "Top 100" Lists, and read the comments.
Do you help online colleges and universities prey on underprepared students by clawing their way to the top of search engine results by linking to their websites?
Are you sure you don't?
Here are two ways unsuspecting bloggers are made accomplices in preying on others for online colleges and universities.
- LISTS: Bloggers will receive a flattering email saying they've been chosen for a list such as 100 Top Edtech Bloggers or Top 50 Classroom Blogs. Bloggers are further enticed by a badge that is presented to them with the request that the badge be displayed on their blog. Or the blogger is encouraged to write about their accomplishment of making the list with a link back to the list or website.
What's the catch?
The flattery and the badge are Trojan Horses that mislead bloggers into thinking all of this attention is for them when really they are being used by online scammers so they may increase their ranking on search engines.
- GUEST BLOGGING: Bloggers will receive flattering emails that either ask the blogger to write a guest post for the scammer's website or allow a guest post to be displayed on their blog.
What's the catch?
The flattered blogger is led to believe the content of the posts are what matters when really it's the link that matters most. Want proof? After receiving a flattering email asking me if I would accept a guest post on my blog, I found the content to be acceptable and posted it. However, when I chose not to post the link back to the online university, I received a series of emails from the guest blogger that reminded me and then badgered me about inserting their desired link. I refused.So what's to be done about all this?
First, be informed. I'm all for sharing but this is about privatization and profits. Second, ignore them and never link to them. Third, write a post of your own about all this to get the word out.
For a more detailed look at all this be sure to take a look at Dan Meyer's post Stop Linking to "Top 100" Lists, and read the comments.
