I think Seth Godin is on to a couple things here. Firstly, we can't test ourselves to a good education system, and secondly, we need parents to properly ally themselves with teachers to refuse our cooperation with the testing debacle.
With that, I have to also issue a challenge to people like Seth Godin who are not educators but are lending a hand from a distance to educators who are progressive. Guys like Dan Pink and Seth Godin need to be able to speak to specific alternatives to traditional grades, sit-and-get-spit-and-forget worksheets and standardized fill-in-the-bubble tests. They need to familiarize themselves with project-based learning, performance assessments and portfolios. They need to be able to verbalize viable alternatives to the instruments that are creating compliance.
They need to lend a hand by citing educators like Deborah Meier, Alfie Kohn, Monty Neil, Linda Darling-Hammond and Yong Zhao - they need to do this so that their following who is predominantly from the business sector can become aware of the real experts in education.